GBU 147 - INTRODUCTION TO BUSINESS

College of Business, Stephen F. Austin State University

Note: This "standard" course syllabus is only a guide. Actual requirements for a particular course and section of this course are described in the course section syllabus, which should be obtained from the course instructor at the beginning of the respective semester. Requirements listed herein are subject to change without notice.

Course (number and title): GBU 147 – Introduction to Business

Catalog Description:

An overview of basic business functions including accounting, business law, communication, computer technology, economics, finance, marketing, management, and office systems. Not open to students with junior or senior standing in the College of Business

Learning Objectives:

Upon completion of this course, the student should be able to:

1. Describe the key functions of business.
2. Describe the cross-functional interaction that is required to meet company objectives.
3. Compare the internal and external environmental matters that affect the business unit.

Topics/Components:

All instructors are required to present material on the topics set forth below regarding Introduction to Business course.

1. American Business Today
   1. Foundations of Business
   2. Ethics and Social Responsibility
   3. Global Business
   4. The Forms of business Ownership
   5. Small Business, Entrepreneurship, and Franchises
2. Management and Organization
   1. The Management Process
   2. Creating the Organization
   3. Production and Operations Management
3. The Human Resource
   1. People and Motivation in Business
   2. Human Resources Management
   3. Union-Management Relations
4. Marketing
   1. An Overview of Marketing
   2. Product and Price
   3. Wholesaling, Retailing, and Physical Distribution
   4. Promotion
5. Information for Business
   1. Management Information and Computers
   2. Accounting
6. Finance and Investment
   1. Money, Banking, and Credit
   2. Financial Management
   3. Securities Markets and Investments
   4. Risk Management and Insurance
7. The Business Environment
   1. Business Law and Government Regulation, Assistance, and Taxation
   2. Careers in Business

Textbook:

Pride, W. M., Hughes, R. J., & Kapoor, J. P. (2005). Business. 8th ed., Houghton Mifflin Company.

Evaluation:

Sufficient examinations should be given during a semester to provide a sound basis for the evaluation of student performance. Examinations should contain questions from text and lecture material that the instructor feels are relevant. Other types of evaluation including homework and class projects may be used at the instructor’s discretion.