SFASU

Department of Management, Marketing, and

International Business

Curriculum

Undergraduate Studies

Suggested Plan of Study

Management, Marketing, and International Business Majors

Bachelor of Business Administration - Management Major
Management Minor
Bachelor of Business Administration - Marketing Major
Marketing Minor
Bachelor of Business Administration - International Business Major
International Business Minor
Electronic Business Minor

Course Rotation

Disclaimer ... Please read

Suggested Plan of Study - Management, Marketing, and International Business Majors

Note: A minimum of 130 hours is required for graduation.

Please see undergraduate catalog for more information or visit the MMIB office in Suite 403.

Bachelor of Business Administration - Management Major

Students seeking a Management major must qualify for a Bachelor of Business Administration degree. In addition to the foundation requirements for the Bachelor of Business Administration degree, the student should complete MGT 422, 472, and 3 - 6 hours from MGT 380, PSY 330, SOC 478, MTH 320, or ACC 333; and 9 - 12 hours from the following courses: MGT 373, 377, 379, 383, 390, 461, 464, 471, 475, 476, 484, or 485. Total 21 hours with a minimum 2.0 grade point average. MGT 477 and 395 may not count toward a major in management.

Students interested in Human Resource Management should complete MGT 373, 379, 422, 472, 484, 3 hours from MGT 380, PSY 330, SOC 478, MTH 320, or ACC 333 and 3 hours selected from the following courses: MGT 377, 383, 390, 461, 464, 471, 475, 476, or 485. Total 21 hours with a minimum 2.0 grade point average.

Students interested in Operations Management should complete MGT 379, 380, 383, 422, 471, 472, and ACC 333. Total 21 hours with a minimum 2.0 grade point average.

Students interested in Small Business Management/Entrepreneurship should complete MGT 373 or 461, 390, 422, 464, 472, 485, and 3 hours from MGT 380, PSY 330, SOC 478, MTH 320, or ACC 333. Total 21 hours with a minimum 2.0 grade point average.

Management Minor

For a student pursuing a Bachelor of Business Administration degree, a minor in Management consists of MGT 370, 371, 463, and nine additional advanced semester hours in Management. Total 18 hours with a minimum 2.0 grade point average. Students outside the College of Business who desire a minor in Management should take MGT 370 and 15 additional advanced semester hours in Management. Management 477 and 395 may not count toward a minor in Management. Total 18 hours with a minimum 2.0 grade point average. At least nine hours must be completed at SFA.

Bachelor of Business Administration - Marketing Major

Students seeking a Marketing major must qualify for a Bachelor of Business Administration degree. A major in Marketing consists of the core requirements for the Bachelor of Business Administration degree plus MKT 355, 452, 455, 457, and nine (9) hours of other Marketing courses numbered 300 and above. (MGT 383 may be used for 3 of the 9 optional hours.) Total 21 hours with a minimum 2.0 grade point average.

Students interested in marketing promotion should completeMKT 352, 353, 355, 452,455, 457, and either 360 or 425. Total 21 hours with a minimum 2.0 grade point average, and a grade C or better in MKT 351.

Marketing Minor

A minor in Marketing consists of MKT 351 and 15 hours of other Marketing courses numbered 300 and above. Total 18 hours with a minimum 2.0 grade point average. At least nine hours must be completed at SFA.

Bachelor of Business Administration - International Business Major

Students seeking an International Business major must qualify for a Bachelor of Business Administration degree. A major in International Business consists of the foundation requirements for the Bachelor of Business Administration degree plus: ECO 480 or FIN 433; GEO 230; MGT 422; MKT 452; PSC 332; a total of six hours selected from GEO 450, HIS 313, HIS 320, HIS 332, HIS 461, or PSC 304; a total of three hours selected from ANT 231, ART 480, BLW 437, HMS 230, HMS 403, MHL 349, PSC 308, PSC 441, SPAN 320, or Special Problems (ACC 475, ECO 475, FIN 475, GBU 475, MGT 475, MKT 475, etc.); and three hours of a foreign language from the following courses or their equivalent in other languages:  FREN 209, FREN 232, SPAN 209, or SPAN 232. Students who have completed the BBA field of study at another institution are not required to complete GEO 230 but are encouraged to do so.  Total 27 hours with a minimum 2.0 grade point average.

International Business Minor

Students seeking a minor in International Business must complete ECO 480, MKT 452, MGT 422, ILA (6-8 semester credit hours of same language), and 3 additional hours selected from PSC 441 or PSC 332. Students with a major in Management or Marketing will substitute an approved elective for MGT 422 or MKT 452 as applicable. Total 18-20 hours with a minimum 2.0 grade point average. At least nine hours (six of which must be advanced) must be completed at SFASU.

Courses in Management

See College of Business section of the General Bulletin regarding eligibility for upper-level courses.

370. Management Principles - Management philosophy; functions of management; behavioral approaches to management. Management will be presented as a discipline and as a process. Prerequisite: Junior standing. Course Syllabus

371. Operations Management - Concepts and techniques in management of productive activity, with emphasis on service systems. Prerequisites: MTH 220 or equivalent and junior standing. Course Syllabus

372. Supply Chain Management- An overview of Supply Chain Management, a total systems approach to managing the entire flow of information, materials, and services from raw materials through suppliers, operations, factories, warehouses and distribution to the end customers. Course Syllabus

373. Human Resource Management - Introduction to human resource management; employment, placement, and human resource planning; training and development; compensation and benefits; employee and labor relations; health, safety, and security; human resource research. Prerequisite: Junior standing. Course Syllabus

377. Organizational Behavior - Study of human behavior in organizational settings; the interface between human behavior and the organization; structure and process of the organization itself. Prerequisite: MGT 370. Course Syllabus

379. Employee and Labor Relations - Employee-employer relationships in non-unionized and unionized settings problems and theories of union organizing, collective bargaining, and contract administration. Prerequisite: MGT 370. Course Syllabus

380. Quantitative Management Methods - Introduction to quantitative techniques for decision making including linear programming, goal programming, integer programming, non-linear programming, transportation and assignment method programming, and network flow models. Prerequisite: MGT 371. Course Syllabus

383. Purchasing and Materials Management - The purchasing function and its integration as a subsystem into material planning, procurement, movement, and storage activities within an organization. Topics include purchasing management, purchasing policy and procedures, and material and logistic system components. Prerequisite: Junior standing. Course Syllabus

390. Principles of Entrepreneurship - Study of special circumstances surrounding starting and managing a small business. Special emphasis will be given to service and retailing as well as small-scale manufacturing operations. Prerequisites: Junior standing or consent of instructor. Course Syllabus

395. Career Planning-  1 semester hour-Preparation for job search; interviewing techniques; development of resumes and letters of application; career planning. Pass/Fail. (May not be used to fullfill major or minor requirements in Management.) Course Syllabus

422. International Management - Management processes and practices in international business operations. Managerial functions, such as planning, organizing, communicating, staffing, motivating and controlling, are examined in terms of the international business environment. Prerequisites: MGT 370 and senior standing. Course Syllabus

461. Supervisory Management - Techniques involved in supervision: cases in handling morale, discipline, communication, grievances, and other phase of employee and labor relations. Prerequisites: MGT 370 and senior standing. Course Syllabus

463. Business Policy and Strategy - Formulation and implementation of strategy in the organization, emphasizing the integration of decisions in functional areas. Prerequisites: Completion of all business core courses and senior standing. Course Syllabus

464. Entrepreneurial Field Analysis - Student teams drawing from basic concepts developed in class and lecture, act as consultants to entrpreneurial firms facing problems associated with growth or the pursuit of an opportunity. Prerequisites: Junior standing and completion of MGT 370, MKT 351, ACC 231, and CSC 121. Course Syllabus

471. Services Management - Concepts and issues in the management of services. Prerequisites: MGT 371 and senior standing. Course Syllabus

472. Management Information Systems - Overview of organizational and technological issues involved in information systems from a management perspective. Prerequisites: MGT 371, CSC 121 and senior standing. Course Syllabus

475. Special Problems in Management - 1-3 semester hours. Individual instruction in management. Prerequisites: Senior standing, 15 hours of management, and approval of supervising instructor and department chair. Course Syllabus

476. Internship in Management - 1-3 semester hours. Supervised on-the-job application of management skills. Prerequisites: Junior standing as a major or minor in management; GPA 2.5 overall, 2.8 in management; sufficient course work to address internship requirements as determined by supervising instructor; and consent of department chair and supervising instructor.

477. Current Business Topics - 1 semester hour. Specialized course designed to provide students with the opportunity to meet and discuss business topics with executives from various industries and companies. Executives will address key business management issues from their unique positional and organizational perspectives.  Prerequisite: Senior standing. Pass/Fail. (May not be used to fulfill major or minor requirements in Management.) Course Syllabus

484. Compensation and Benefits - Wage and salary administration in private and public organizations; total compensation systems; interrelationship among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, and employee satisfaction; employee benefits; employee incentive programs. Prerequisites: MGT 373 and senior standing. Course Syllabus

485. Entrepreneurship and Organizational Change - Study of the special contributions the entrepreneur has made to the enterprise. Emphasis will be on theorized differences between the entrepreneur and small business owner and the entrepreneur as a major change agent. Prerequisites: MGT 390 and senior standing. Course Syllabus

512. Seminar in Management - An overall examination and evaluation of the most current and progressive ideas and techniques in the field of management, including a study of organization theory, interpersonal relationships, and motivational systems. Recommended for students with no management background. Course Syllabus

517. Strategic Management - A study of strategy formulation and implementation, emphasizing the integration of decisions in the functional areas in light of external conditions and forces to achieve organizational objectives. Prerequisites: completion of (or current enrollment in) all MBA core course requirements or completion of all MPA undergraduate course requirements, or consent of the MBA Director. Not recommended for non-business majors. Course Syllabus

522. Seminar in International Management - A study of administrative philosophies, policies, and practices of international business organizations. The nature of management process and activities is examined in terms of different social, cultural, political, and economic environments. Prerequisite: 3 hours in management. Course Syllabus

550. Executive Leadership - An introduction to leadership theory and principles; application of leadership concepts in business organizations, with emphasis on formation of a personal leadership style. (same as GBU 550)

570. Management Problems in Employee and Labor Relations - Intensive study of employee-employer relationships in non-unionized and unionized settings; review of current legislation and its impact on human resource policies and practices.             Course Syllabus

571. Operations Management - An analysis of the problems and relationships involved in the production of services and goods. Specific topics include service / product design, process selection, work methods and standards, inventory control, quality control, and production control. Prerequisite: ECO 502 or equivalent. Course Syllabus

573. Seminar in Human Resource Management - Advanced treatment of leading-edge theories and practices in human resource management that focus on effective employee management. Topics include equal employment opportunity, human resource planning, recruiting, selection, training and development, compensation, and employee and labor relations. Course Syllabus

575. Advanced Graduate Studies - Student is individually assigned to an instructor on basis of type of studies needed for the programs pursued. May be repeated under different topics. Course Syllabus

576. Advanced Graduate Studies - Same as Management 575 but in a different topic. Course Syllabus

580. Quantitative Management Applications - Quantitative techniques for decision making including linear programming, goal programming, integer programming, non-linear programming, transportation and assignment method programming, and network flow models. Prerequisite: ECO 502 or equivalent. Course Syllabus

581. Information Systems in Organizations - An overview of information systems including conceptual foundations, development, use, and impact on the organization. Prerequisite: CSC 503 or equivalent and three hours of management or equivalent. Course Syllabus

589.*Thesis Research - Research necessary to initiate and complete the MBA thesis. Prerequisite: Completion of underlying courses.

590.*Thesis Writing - Prerequisites: Completion of underlying courses and consent of instructor.

* A student must register for 589 and/or 590 each semester or summer session until the thesis is completed. However, a student may not register the first time for 590 until the thesis prospectus has been approved.

Courses in Marketing

See College of Business section of the General Bulletin regarding eligibility for upper-level courses.

351. Principles of Marketing - Basic marketing processes and concepts; functions; institutions; environment; techniques and factors in marketing management. Prerequisites: Junior standing. Course Syllabus

352. Advertising and Promotion - Introduction to theory and practice of advertising and promotion. Prerequisite: Junior standing. Course Syllabus

353. Personal Selling - Sales theory, techniques, strategy and salesperson characteristics. Prerequisite: Junior standing. Course Syllabus

354. Retailing - Retail marketing institutions and their operations. Prerequisite: MKT 351. Course Syllabus

355. Consumer Behavior - Behavior of consumer and influences on buyer behavior; consumption patterns; implications for marketing research and decisions. Prerequisite: MKT 351. Course Syllabus

357. Distribution Channels - A comprehensive study of marketing channels including historical development, economic justification; design, selection and management. Prerequisite: MKT 351. Course Syllabus

360. Marketing of Services - An examination of the unique aspects of service organizations within the field of marketing. Prerequisite: MKT 351. Course Syllabus

425. Systems and Internet Marketing - An integrative overview of marketing information systems and Internet marketing with an emphasis on major strategic opportunities, issues, and problems. Covers use of information systems and technology to interact, collaborate, and transact business with the company's customers, employees, suppliers, partners, and society. Prerequisites: CSC 121, MKT 351, and MGT 370. Course Syllabus

452. International Marketing - International marketing decisions, based on cultural, social, political, legal and economic factors. Prerequisites: MKT 351. Course Syllabus

454. Business to Business Marketing - A comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion, and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisites: MKT 351. Course Syllabus

455. Marketing Research - Current research techniques to obtain marketing information for effective business decisions. Prerequisites: MKT 351, 355, CSC 121 and MTH 220. Course Syllabus

456. Sales Management - Management of field sales personnel, including motivation, sales territories, and administrative functions. Prerequisite: MKT 351. Course Syllabus

457.  Strategic Marketing - Strategy, concepts and techniques in the total business organization with emphasis on marketing planning and decision-making. Prerequisites: MKT 351 and 9 additional hours of marketing. Course Syllabus

475. Special Problems in Marketing - 1-3 semester hours. Individual instruction in marketing. Prerequisites: Senior standing, 15 hours of marketing, and approval of supervising instructor and department chair. Course Syllabus

486. Internship in Marketing - 1-3 semester hours. Supervised on-the-job application of marketing skills. Prerequisites: Junior standing as a major or minor in marketing; GPA of 2.5 overall, GPA of 2.8 in marketing; sufficient course work to address internship requirements as determined by supervising instructor; and consent of department chair and supervising instructor. 

508. Marketing: Theories and Practices - Covers basic marketing concepts and techniques essential to the formulation and implementation of effective marketing programs and strategies. Recommended for students with no marketing background.                Course Syllabus

510. Strategic Marketing of Services - Examination of the unique aspects of service organizations and the impact of those factors on marketing goals and strategies. Prerequisite: MKT 508 or equivalent. Course Syllabus

513. Marketing Management - Examination of the functions of marketing executives. Emphasis on the formulation and implementation of marketing programs and strategies, covering areas such as products, pricing, channels of distribution, and promotion. Prerequisites: MKT 508 or equivalent. Course Syllabus

525. E-Commerce: Strategic Marketing Perspectives - A strategic overview of electronic commerce with an emphasis on major strategic marketing opportunities, issues, and problems. Covers use of intranet, extranet, and Internet technologies to interact, collaborate, and transact business with the company's customers, employees, suppliers, and partners. Both organizational and external factors are analyzed in formulating competitive online marketing strategies. Prerequisites: CSC 503, MKT 508, and MGT 512 or their equivalents.  Course Syllabus

552. International Marketing Management - A conceptual and action-oriented approach to marketing of products and services abroad. Management problems of planning, organizing, and controlling the foreign marketing operations are also analyzed. Prerequisite: MKT 508 or equivalent. Course Syllabus

575. Advanced Graduate Studies - Student is individually assigned to an instructor on basis of type of studies needed for the programs pursued. May be repeated under different topics. Course Syllabus

576. Advanced Graduate Studies - Same as Marketing 575 but in a different topic. Course Syllabus

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