~MARKETING
MAJOR~
Courses in Marketing with Standard Syllabus
Learning Objectives
Students seeking a Marketing major must qualify for a Bachelor of Business Administration degree. A major in Marketing consists of the foundation requirements for the Bachelor of Business Administration degree plus MKT 355, 425, 452, 455, 457, and nine (9) additional advanced semester hours in Marketing. (MGT 383 may be used for 3 of the 9 elective hours.) Total 24 hours with a minimum 2.0 grade point average.
Emphasis:
Marketing majors may declare one of four emphasis if desired. These include:
Students interested in business to business marketing should complete: MKT 355, 452, 454, 455,457, and six hours from MKT 353, 425,475,486, or MGT 383.
Students interested in marketing promotion should complete MKT 352, 353, 355, 452,455, 457, and either 360 or 425. Total 21 hours with a minimum 2.0 grade point average, and a grade C or better in MKT 351.
Students interested in sales should complete: MKT 353, 355, 452, 455, 456, 457, and three hours from MKT 354, 454,475, or 486.
Students interested in sports marketing should complete: MKT 355, 358, 452, 455, and 457; three hours from MKT 352 or 360; and three hours in a sports marketing special problems course (MKT 475) or in a sports marketing internship (MKT 486).
See College of Business section of the General Bulletin regarding eligibility for upper-level courses.
351. Principles of Marketing - Basic marketing processes and concepts; functions; institutions; environment; techniques and factors in marketing management. Prerequisites: Junior standing. Course Syllabus
352. Advertising and Promotion - Introduction to theory and practice of advertising and promotion. Prerequisite: Junior standing. Course Syllabus
353. Personal Selling - Sales theory, techniques, strategy and salesperson characteristics. Prerequisite: Junior standing. Course Syllabus
354. Retailing - Retail marketing institutions and their operations. Prerequisite: MKT 351. Course Syllabus
355. Consumer Behavior - Behavior of consumer and influences on buyer behavior; consumption patterns; implications for marketing research and decisions. Prerequisite: MKT 351. Course Syllabus
357. Distribution Channels - Comprehensive study of marketing distribution channels, including historical development, economic justification; design, selection and management. Prerequisite: MKT 351. Course Syllabus
358. Sports Marketing. Marketing concepts, theories, and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy, including product, promotion, pricing, and distribution practices of sports marketing. Course Syllabus
360. Marketing of Services - An examination of the unique aspects of service organizations within the field of marketing. Prerequisite: MKT 351. Course Syllabus
425. Systems and Internet Marketing - An integrative overview of marketing information systems and Internet marketing with an emphasis on major strategic opportunities, issues, and problems. Covers use of information systems and technology to interact, collaborate, and transact business with the company's customers, employees, suppliers, partners, and society. Prerequisites: CSC 121, MKT 351, and MGT 370. Course Syllabus
452. International Marketing - International marketing decisions, based on cultural, social, political, legal and economic factors. Prerequisites: MKT 351. Course Syllabus
454. Business to Business Marketing - A comprehensive study of the nature and scope of industrial or business-to-business markets: product management, pricing, promotion, and distribution. Also covers assessing industrial marketing opportunities and industrial competitive strategies. Prerequisites: MKT 351. Course Syllabus
455. Marketing Research - Current research techniques to obtain marketing information for effective business decisions. Prerequisites: MKT 351, CSC 121 and MTH 220. (Minimum grade of C in MKT 351). Course Syllabus
456. Sales Management - Management of field sales personnel, including motivation, sales territories, and administrative functions. Prerequisite: MKT 351. Course Syllabus
457. Strategic Marketing - Strategy, concepts and techniques in the total business organization with emphasis on marketing planning and decision-making. Prerequisites: MKT 351, 355, and 452. Course Syllabus
470. Topics in Marketing- 1-3 semester hours. In-depth study of selected topics in marketing. Titles and topics will vary. Prerequisite: MKT 351 or consent of instructor. May be repeated with a change of topic up to a maximum of 3 hours total credit.
475. Special Problems in Marketing - 1-3 semester hours. Individual instruction in marketing. Prerequisites: Senior standing, 15 hours of marketing, and approval of supervising instructor and department chair. Course Syllabus
486. Internship in Marketing - 1-3 semester hours. Supervised on-the-job application of marketing skills. Prerequisites: Junior standing as a major or minor in marketing; GPA of 2.5 overall, GPA of 2.8 in marketing; sufficient course work to address internship requirements as determined by supervising instructor; and consent of department chair and supervising instructor. Course Syllabus
508. Marketing: Theories and Practices - Covers basic marketing concepts and techniques essential to the formulation and implementation of effective marketing programs and strategies. Recommended for students with no marketing background. Course Syllabus
510. Strategic Marketing of Services - Examination of the unique aspects of service organizations and the impact of those factors on marketing goals and strategies. Prerequisite: MKT 508 or equivalent. Course Syllabus
513. Marketing Management - Examination of the functions of marketing executives. Emphasis on the formulation and implementation of marketing programs and strategies, covering areas such as products, pricing, channels of distribution, and promotion. Prerequisites: MKT 508, MGT 512, and ACC 501 or their equivalents. Course Syllabus
525. Seminar in E-Commerce: Strategic Marketing Perspectives - A strategic overview of electronic commerce with an emphasis on major strategic marketing opportunities, issues, and problems. Covers use of intranet, extranet, and Internet technologies to interact, collaborate, and transact business with the company's customers, employees, suppliers, and partners. Both organizational and external factors are analyzed in formulating competitive online marketing strategies. Prerequisites: CSC 503, MKT 508, and MGT 512 or their equivalents. Course Syllabus
552. Seminar in International Marketing Management - A conceptual and action-oriented approach to marketing of products and services abroad. Management problems of planning, organizing, and controlling the foreign marketing operations are also analyzed. Prerequisite: MKT 508 or equivalent. Course Syllabus
575. Advanced Graduate Studies - Student is individually assigned to an instructor on basis of type of studies needed for the programs pursued. May be repeated under different topics. Course Syllabus
576. Advanced Graduate Studies - Same as Marketing 575 but in a different topic. Course Syllabus
LEARNING OBJECTIVES FOR THE MARKETING MAJOR
The Marketing major enables students to understand the activities that are essential to promoting products and services, as well as developing them and distributing them to the ultimate consumers. Marketing courses stress problem solving and decision making, as well as the development and implementation of marketing policies and strategies.
Students completing the program find exciting, action-oriented careers in fields such as personal selling, retailing, advertising, product development, manufacturing, distribution, and market research.
Marketing majors should be knowledgeable of:
Fundamental terms, concepts, and theories for contemporary marketing activities, as well as their application to selected marketing situations. This objective is fulfilled by successful completion of MKT 351-- Principles of Marketing.
Basic terms and concepts of human behavior that are relevant for marketing to consumers. This objective is fulfilled by successful completion of MKT 355--Consumer Behavior.
Major concepts that are relevant for marketing activities in a global environment where influences flow across international borders. This objective is fulfilled by successful completion of MKT 452--International Marketing.
Definitions and applications of concepts used for marketing research that facilitates effective marketing decisions. This objective is fulfilled by successful completion of MKT 455-- Marketing Research.
Concepts, theories, and processes for effective decisions for marketing management, as well as applications to selected marketing situations. This objective is fulfilled by successful completion of MKT 457--Strategic Marketing.
Students in addition must complete nine advanced semester hours in marketing (MGT 383 may be used for 3 of the 9 optional hours).
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Last Updated 4/25/07