Department of Management, Marketing, and International Business

MKT 425 – SYSTEMS AND INTERNET MARKETING

College of Business , Stephen F. Austin State University

Note: This "standard" course syllabus is only a guide. Actual requirements for a particular course and section of this course are described in the course section syllabus, which should be obtained from the course instructor at the beginning of the respective semester. Requirements listed herein are subject to change without notice.

Catalog Description:   An integrative overview of marketing information systems and Internet marketing with an emphasis on major strategic opportunities, issues, and problems.  Covers the use of information systems and technology to interact, collaborate, and transact business with the company’s customers, employees, suppliers, partners, and society.

Prerequisites: MKT 351; MGT 370; CSC 121

Course Objective: Upon completion, the student should be able to:

• describe how information systems and technology may impact a company’s policies and interactions within the company and with consumers, other businesses, and society in general.
• understand how the Internet and information systems influences marketing, management and business decisions;
• comprehend how information technology and marketing work together in the areas of branding, consumer and organizational behavior, supplier relationships, communications, research and ethics; and
• demonstrate an ability to apply knowledge and skills in a business case study.

Current Textbook: Chaffey, Ellis-Chadwick, Johnston and Mayer: Internet Marketing: Strategy, Implementation and Practice (Current edition), (Prentice Hall Publishing).

Evaluation: Student performance will be measured through at least two tests comprised of a combination of multiple choice, application and short essay questions.   Projects will be related to information technology in the business sector.  Additional class readings and homework about current marketing, Internet, information systems, and technology issues are strongly recommended.

Course Content:

Required Topics

• Development and Management of Information Systems
• Role of Information Systems in Business, the Economy, and Individual Firms
• Marketing Intelligence Systems
• Past, Present and Future of the Internet
• Customer Relationship Management (CRM)
• Internet Users and Online Activities
• Online Communication and Communities
• Online Marketing Mix (Product, Price, Place and Promotion)
• Search Engines and Search Engine Optimization
• Website Function and Design
• Legal and Ethical Issues including Security and Privacy
• Current Topics in Information Systems and Internet Marketing

Optional Topics

• Virtual Worlds and AI
• Online Gaming
• Programming Languages and Software