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Top of this pageNote: This "standard" course syllabus is only a guide. Actual requirements for a particular course and section of this course are described in the course section syllabus, which should be obtained from the course instructor at the beginning of the respective semester. Requirements listed herein are subject to change without notice.
Catalog Description: International marketing decisions, based on cultural, social, political, legal and economic factors.
Prerequisites: MKT 351
Course Objectives: Upon completion, the student should have a basic overview and understanding of global marketing opportunities, problems, and strategies. Specifically, the student should have learned about the impact of global environmental factors on marketing decisions, and acquired knowledge about major international marketing concepts. The student, in addition, should have acquired basic cross-cultural sensitivities and skills that would enable them to identify, analyze, and solve international marketing problems.
Current Textbook: Cateora. International Marketing. Current Edition. McGraw Hill Publishing.
Evaluation: Student performance will be evaluated and measured through three or more multiple choice and/or short answer exams over the materials covered in class and/or in the textbook. Other measures include: current events, case studies, class participation and presentations, written assignments and research projects.
Course Coordinator: Ms. Lone B. Wittliff
Course Content:
Required Topics
Optional Topic
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